Our Story
Every great party has a story behind it—a moment when someone decides to turn things up a notch. Party Up was born from that same spark of inspiration.
It started when a team of beverage veterans realized something was missing in the ready-to-drink aisle. Social gatherings and events were full of the same predictable options: bland hard seltzers, basic beer, or complicated cocktails that no one had time to mix properly. The drinks were either too weak to get the party started or so strong they ended it prematurely. Nothing hit that perfect sweet spot of flavor, convenience, and just the right amount of buzz.
They asked themselves: Why should having a great drink be so difficult? Why settle for boring when you could have bold? And most importantly—why just show up when you could Party Up?
The answer came in a sleek 8.4 oz can packed with vibrant flavor and a potent 14% ABV kick. Party Up's wine-based cocktails aren't afraid to push boundaries—Cotton Candy, Rainbow Sherbet, Cactus Crusher, and other flavors that bring a sense of excitement and adventure with every sip. No mixing, no fussing with bottles, no compromise on taste, no chaser needed.
Party Up isn't just another beverage; it's an attitude in a can. It's for the 21+ crowd who transform an ordinary night into an extraordinary celebration. It's for the person who turns a basic pre-game into the event everyone talks about for weeks. It's for anyone who understands that life's best moments happen when you decide to crank up the volume to 11.
From house parties to music festivals, beach bonfires to backyard gatherings, Party Up is designed to go wherever the good times flow. The bold flavors spark conversation, the convenient size fits in any cooler or bag, and the eye-catching packaging stands out in a crowd—just like the people who choose it.
Party Up believes that the best social experiences deserve a drink that matches the vibe. This isn't just about chugging boozy beverages; it's about fueling memorable moments and vibrant connections that last long after the can is empty. Because when you bring this punch to the function, ordinary gatherings become extraordinary memories.
Don't just show up—Party Up!
Get Ready to Party
With vibrant flavors like Cotton Candy, Rainbow Sherbet, and Cactus Crusher packed in convenient 8.4 oz cans at 14% ABV, Party Up delivers the perfect balance of taste and buzz without the need for mixing or chasers.
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